Molson Canada 2005 – Coors Light Snowbombing – Win 1 of 9 trips for 2 to Coors Light Snowbombing event at Sunpeaks Resort in British Columbia

Coors Light® Snowbombing Contest
(the “Contest”)

OFFICIAL CONTEST RULES

1. ELIGIBILITY: To be eligible to enter and win, you must be of the legal drinking age in the
province in which you reside. You are not eligible to enter or win, if you are: a) an employee,
representative or agent of Molson Canada 2005 (the “Sponsor”), or any of their respective
affiliates and related companies, advertising or promotional agencies, contest judging
organization, any participating stores or the prize suppliers; b) an employee or contractor of a
provincial liquor authority, a beer distribution company, a participating licensed establishment
or any liquor licensee authorized by a provincial liquor authority; c) anyone involved in the
development and/or administration of the Contest; or d) a member of the immediate family
(defined as parents, siblings, children and spouse, regardless of where they live) or household
(whether related or not) of any of the above persons.

2. HOW TO ENTER: NO PURCHASE NECESSARY. Contest begins on or around January 30th, 2017 and ends by 12:00 pm (ET) on March 31th, 2017 (the “Entry Deadline” and “Contest
Closing Date”). See section 4 below for complete list of contest start dates, end dates and
draw dates per region. To enter, visit www.coorslight.ca (the “Contest Website”) and follow
the on-screen instructions to complete the online entry form in full and submit the entry (the
“Entry”). All fields on the Entry Form must be completed unless they are otherwise indicated
as optional. Limit: one (1) Entry per person/email address per day. The Releasees (as defined
below) will not be responsible for illegible, incomplete, lost, misdirected, technical failures or
late Entries, all of which will be void. For greater certainty and the avoidance of any doubt,
you can use only one (1) email address to enter this Contest. If it is discovered by the Sponsor
that any person has attempted to: (i) obtain more than the maximum stated number of Entries
as outlined in these Official Contest Rules; and/or (ii) use (or attempt to use) multiple names,
identities and/or more than one (1) email address to enter the Contest, then he/she may be
disqualified from the Contest and all of his/her Entries voided. Your Entry will be rejected if
the Entry Form is not fully completed with all required information and submitted and received
by the Entry Deadline. Use (or attempted use) of multiple names, identities, email addresses
and/or any automated, macro, script, robotic or other system(s) or program(s) to enter or
otherwise participate in or disrupt this Contest is prohibited and is grounds for disqualification
by the Sponsor. All Entries are subject to verification at any time and for any reason. The
Sponsor reserves the right to require proof of identity and/or eligibility (in a form acceptable to
the Sponsor – including, without limitation, government issued photo identification) to
participate in this Contest. Failure to provide such proof to the satisfaction of the Sponsor in a
timely manner may result in disqualification.

3. PRIZE: There are nine (9) grand prizes (each a “Grand Prize”) available to be won. Two (2)
grand prizes in QC, five (5) grand prizes in BC, one (1) grand prize in MB/SK, and one (1)
grand prize in AB. Each Grand Prize consists of two (2) invitations for the winner and one (1)
guest to attend the Coors Light Snowbombing event at Sun Peaks British Columbia, from April 6th – 10th 2017 (the “Event”). The Grand Prize includes: (i) two (2) round trip economy class
airline tickets or two (2) round trip economy class train tickets or shuttle transportation tickets
(depending on the distance of winner’s home from the Event location) for the winner and one
(1) guest to the Event; (ii) four (4) nights standard accommodation (double occupancy). The
approximate value of this Prize is $4,000.00 CAD. Winner is not entitled to any difference between the actual retail value of the Prize and the approximate value stated herein.
Winner and his/her respective guests shall be responsible for any costs or expenses not
specifically described above as included in the Grand Prize including, but not limited to, drinks,
meals, gratuities, souvenirs, and all incidental and personal expenses. Winner and guests
must travel together departing from the same point on the times and dates required or the
Prize will be forfeited. Winner and his/her respective guests will be required to follow all
directions given by Sponsor and/or Event organizers; failure to do so may result in termination
of their participation, or continued participation, in the Prize and/or Event. Once the
arrangements have been finalized between winner and Sponsor, no changes can be made
unless approved by Sponsor. In order to participate in this Prize, winner’s guests must be 19
years of age or older.
Winner and his/her guests acknowledge and accept all risk of damages, injury or other loss
incidental to any Event for which tickets are issued, whether occurring before, during or after
the Event, and hereby voluntarily agree to assume the same. Sponsor and Snowbombing
Canada reserve the right to refuse admission and/or to expel from the Event and/or any other
aspect of the Prize, any person whose conduct is deemed by them to be objectionable.
Expulsion from the Event cancels the tickets for the offending individual(s) and the
individual(s) thereupon forfeit(s) all claims with respect to the tickets. Participation in the Prize
is subject to compliance with all applicable laws, by-laws, regulations and any applicable
facility or carrier rules; failure to comply may result in non-admission or expulsion from further
participation in the Prize.

Prize is not transferable or assignable and must be accepted as awarded with no substitutions
in cash or otherwise, except at Sponsor’s sole discretion. Sponsor reserves the right, in its
sole discretion, to substitute a Prize of equivalent monetary value if a Prize or any part of the
Prize cannot be awarded as described for any reason. The Releasees (as defined below) will
not be responsible, however, if weather conditions, Event cancellations, or other factors
beyond Sponsor’s reasonable control prevent a Prize or any part of a Prize from being fulfilled.
In any such event, winner will not be provided with a substitute Prize or cash equivalent. Prize
will only be released to the verified winner. Return of any Prize/Prize notification as
undeliverable may result in disqualification and selection of an alternate eligible winner.

4. DRAWING: Drawings of prizing will be based on region (please see below for details). A
random drawing will be conducted from among all eligible Entries received within the province
in which they entered. Sponsor or its designated agents will attempt to notify the selected
entrant by phone or email using the information provided at the time of entry. To be declared
a winner of the Prize, a selected entrant must first correctly answer a mathematical skill-testing
question by phone and without assistance of any kind, whether mechanical or otherwise. If a
selected entrant: (i) cannot be contacted within two (2) business days of the first attempted
notification; (ii) fails to correctly answer, or incorrectly answers, the skill-testing question; (iii)
fails to execute and return to Sponsor the Declaration and Release of Liability forms for the
selected entrant and his/her guests within the time period indicated on such form(s); and/or
(iv) cannot accept the applicable Prize as awarded for any reason whatsoever; then the
applicable Prize will be forfeited and the Sponsor has the right, but not the obligation, in its
sole discretion and time permitting, to select an alternate eligible entrant. The odds of winning
will depend on the total number of eligible entries received.

Winners will be pulled by region on the dates listed below:
British Columbia: Contest begins on or around March 1st and ends by 12:00pm (ET) on
March 31st 2017 (the “Entry Deadline” and “Contest Closing Date”). One winner will be
randomly drawn each week that the program is in market up until March 31st, 2017.
Manitoba and Saskatchewan: Contest begins on or around Feb 1st, 2017 and ends by
12:00pm (ET) on March 15th, 2017 (the “Entry Deadline” and “Contest Closing Date”). One
winner will be randomly drawn on March 16th 2017.
Alberta: Contest begins on or around Feb 15th and ends by 12:00pm (ET) on March 15th 2017
(the “Entry Deadline” and “Contest Closing Date”). One winner will be randomly drawn on
March 16th 2017.
Quebec: Contest begins on January 30th, 2017 and ends by 12:00pm (ET) on March 1st, 2017
(the “Entry Deadline” and “Contest Closing Date”). Two winners will be randomly drawn on
March 2nd, 2017.
5. RELEASES, ETC.: Before being declared a winner of a Prize, a selected entrant will be
required to sign a Declaration of Compliance and a Release of Liability form , which (among
other things): (i) confirms compliance with these Official Contest Rules; (ii) acknowledges
acceptance of the applicable Prize as awarded; (iii) releases the Sponsor, Snowbombing
Canada, and each of their respective advertising and promotional agencies, any contest
judging organization, provincial liquor authorities, beer distribution companies, parent
companies and affiliates of the foregoing and all of their respective directors, officers, owners,
partners, employees, agents, representatives, successors and assigns (collectively, the
“Releasees”) from any and all liability in connection with this Contest, his/her participation
therein and/or the awarding and use/misuse of the Prize or any portion thereof; and (iv) agrees
to the publication, reproduction and/or other use of his/her name, address, voice, statements
about the Contest and/or photograph or other likeness, without further notice or
compensation, in any publicity or advertisement carried out by or on behalf of the Sponsor in
any manner whatsoever, including print, broadcast or the Internet. The Releasees do not
make, nor in any manner are responsible or liable for: (i) any warranty, guarantee or
representation, expressed or implied, in fact or in law relative to any Prize, including but not
limited to its quality, merchantability, fitness for purpose or mechanical condition; and (ii) are
not liable for injury, loss or damage of any kind resulting from the acceptance, use or misuse
of any Prize, travel related thereto (as applicable), or otherwise from participation in this
Contest. Declaration and Release documents must be returned within the time period
indicated in the documents or the applicable Prize will be forfeited. Winner’s guests must also
sign and return a Declaration and Release of Liability form prior to travel and/or participating
in the Prize. The names of guests cannot be changed once the Declaration and Release of
Liability form has been received by Sponsor or its agent.
6. LIMITATIONS OF LIABILITY: Without limiting the limitations of liability set forth elsewhere in
these Official Contest Rules and/or the Declaration of Compliance and Release of Liability,
and for greater certainty, the Releasees will not be liable for: a) any incomplete or inaccurate
information, whether caused by Contest Website users or by any equipment or programming
associated with or utilized in the Contest, or by any technical or human error which may occur
in the capturing and/or processing of Entries; b) the theft, loss, destruction or unauthorized
access to, or alteration of, Entries or the Contest Website; c) any problems with, or technical
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malfunctions of, telephone networks or lines, computer on-line systems, servers or providers,
computer equipment, software, viruses or bugs; d) any failure of any e-mail to be received by
or from Sponsor and/or Entry to be captured or recorded for any reason including, but not
limited to, traffic congestion on the Internet or at any website or combination thereof; e)
damage to a participant’s or other person’s system occasioned by participation or
downloading of materials in this Contest; f) any typographical or other errors in the offer or
administration of this Contest, including but not limited to errors in advertising, these Official
Contest Rules, the selection and/or announcement of eligible winner(s), and/or the distribution
of any Prize(s); and/or g) any combination of the above.
7. PERSONAL INFORMATION: By entering this Contest, entrants consent to the collection, use
and disclosure of their personal information for the purposes of administering the Contest,
including, but not limited to, for the purpose of receiving one or more messages, whether
electronic or not, from the Sponsor or its designated representative, which may provide
entrants with information regarding the Contest or otherwise further the administration of the
Contest. The entrant will be deemed to have solicited these messages from the Sponsor by
virtue of entering the Contest. By accepting the Prize, the winner consents to the collection,
use and disclosure to the public of their name, address (city, province/territory), voice,
statements and photographs or other likenesses for publicity purposes in connection with the
Contest in any media or formats, including, but not limited to, the Internet, without further
notice, permission or compensation. Personal information will not otherwise be used or
disclosed without consent. This section does not limit any other consent(s) that an individual
may provide the Sponsor or others in relation to the collection, use and/or disclosure of their
personal information.
8. RIGHT TO TERMINATE, SUSPEND OR AMEND: Sponsor reserves the right to terminate,
amend or suspend this Contest, in whole or in part, at any time and without prior notice, if any
factor interferes with its proper conduct as contemplated by these Official Contest Rules.
9. MISCELLANEOUS: All decisions of the Sponsor, or any contest judging organization as
designated by it, are final and binding without right of appeal in all matters relating to this
Contest and, by entering this Contest, all entrants agree to be bound by these Official Contest
Rules. The Releasees will not be responsible for illegible, incomplete, lost, postage-due,
misdirected, affected by technical failures, errors or late Entries which will be void. Any use of
automated devices is prohibited. All Entries become the property of Sponsor and will not be
acknowledged or returned. No correspondence will be entered into except with selected
entrants (or any other entrant(s) as deemed necessary by the Sponsor). Contest is subject to
all applicable federal, provincial and municipal laws. In the event of a dispute regarding the
identity of the person who submitted an Entry, the Entry will be deemed submitted by the
Authorized Account Holder of the e-mail address submitted at the time of entry. “Authorized
account holder” is defined as the natural person who is assigned to an e-mail address by an
Internet access provider, online service provider or other organization that is responsible for
assigning e-mail addresses for the domain associated with the submitted e-mail address. An
entrant may be required to provide Sponsor with proof (in a form acceptable to the Sponsor –
including, without limitation, government issued photo identification) that he/she is the
Authorized account holder of the e-mail address associated with the Entry in question.
Sponsor reserves the right, at its sole discretion, to disqualify, from this Contest and any future
Contest or other promotion conducted by Sponsor, any individual that it finds or believes to
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be not in compliance with these Official Contest Rules; to be tampering with the entry process
or the operation of the Contest or Contest Website; or to be acting in an unsportsmanlike or
disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. ANY
ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE
ANY WEBSITE OR TO UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST
IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND, SHOULD SUCH AN ATTEMPT BE
MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH
PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.
Subject only to applicable law and any required regulatory approval, the Sponsor reserves the
right and,without prior notice, to adjust any of the dates and/or timeframes stipulated in these
Official Contest Rules, to the extent necessary, for purposes of verifying compliance by any
entrant or Entry with these Official Contest Rules, or as a result of any technical or other
problems, or in light of any other circumstances which, in the opinion of the Sponsor, affects
the proper administration of the Contest as contemplated in these Official Contest Rules, or
for any other reason.
In the event of any discrepancy or inconsistency between the terms and conditions of these
English Official Contest Rules and disclosures or other statements contained in any Contestrelated
materials, the terms and conditions of these English Official Contest Rules shall
prevail, govern and control to the fullest extent permitted by applicable law.
10. LIQUOR AUTHORITIES: The provincial liquor authorities are not connected with this Contest
in any manner whatsoever and are not liable in any way whatsoever with regard to any matter
relating to this Contest. In Ontario, “Provincial Liquor Authorities” refers to the Liquor Control
Board of Ontario and the Alcohol and Gaming Commission of Ontario.
11. QUEBEC RESIDENTS: Any litigation respecting the conduct or organization of a publicity
contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any
litigation respecting the awarding of a Prize may be submitted to the Régie only for the
purpose of helping the parties reach a settlement.
12. PRIZE SUPPLIER: By entering the Contest, each entrant acknowledges and agrees that
Snowbombing Canadas sole and exclusive role in the Contest is that of Prize Supplier and
that Snowbombing Canada is in no way responsible for the administration of the Contest, or
the selection of winner, or the distribution of Prize and that all such responsibility rests with
the Sponsor.