starts Feb 15 Black Diamond Cheestrings String to – Win (PIN/NPE under 13)

There are ten (10) Grand Prizes available to be won at the start of the contest, each consisting of $10,000 CAD. There are sixty-four (64) Daily Prizes available to be won (i.e.: 1 daily prize per day during the contest), each consisting of one pair of Earbuds (ARV $95.47 CAD).,,Enter with a PIN from specially marked packages OR,Enter by playing a word game (3 entries per day, this only enters you for Daily prizes) OR,NO PURCHASE NECESSARY. Proof of your mailing does not constitute proof of receipt. Sponsor is not responsible for lost, stolen, illegible, damaged or late PIN requests. A unique PIN will then be sent to you via email at the email address provided. Upon receiving your unique PIN code by email , visit www.cheestrings.ca to complete the online registration and entry form. Mail-in entry requests must be received no later than April 9, 2021 in order to receive a unique PIN code via email.
BLACK DIAMOND CHEESTRINGS “STRING TO WIN” CONTEST OFFICIAL
CONTEST RULES AND REGULATIONS (“OFFICIAL RULES”)
NO PURCHASE NECESSARY.
Black Diamond Cheestrings “String to Win!” Contest (the “Contest”) is sponsored by
Parmalat Canada Inc. d/b/a Lactalis Canada (the “Sponsor”). The Contest starts on
Monday February 15, 2021 at 10:00 a.m. Eastern Time (“ET”), (the “Contest Opening
Date”). The Contest closes at 11:59 a.m. ET on Monday April 19, 2021 (the “Contest
Closing Date”). The “Contest Period” runs from the Contest Opening Date to the
Contest Closing Date.

ELIGIBILITY:
The Contest is open to all individuals who are residents of Canada and located in Canada
at the time of entry, except individuals residing in the province of Quebec who are under
the age of thirteen (13). All other entrants under the age of thirteen (13) will require
parental consent to become a cheestrings.ca member and to participate in the Contest.
Subject to the age limitation provided above, entrants who are under the age of majority
in their province of residence at the date of entry are still eligible to enter the Contest and
win a Prize provided that the parent or legal guardian of the entrant accepts the Prize and
the terms and conditions hereof for and on behalf of such entrant and completes the
required Declaration and Release Form (as further outlined below). Each entrant who is
under the age of majority will be required to provide the contact email address and
telephone number of his/her parent or legal guardian upon entry.
The Contest is not open to the Sponsor or its parents, related and affiliated companies,
advertising and promotional agencies, or employees, officers, directors, representatives,
agents, successors or assignees thereof (collectively the “Contest Group”), or any
persons residing in the same household with members of the Contest Group. By entering
the Contest, entrants agree to abide by these Official Rules and all decisions of the
Sponsor, which shall be final and binding on all entrants in all matters pertaining to the
Contest. The Contest is governed by Canadian law and is subject to all applicable federal,
provincial and territorial laws and regulations. The Contest is void where prohibited by
law.

HOW TO ENTER:
HOW TO ENTER FOR A CHANCE TO WIN A GRAND PRIZE AND / OR DAIILY PRIZE:
Before the Contest Closing Date, visit the http://stringtowin.ca (“Contest Website”) or
www.cheestrings.ca and click on the Contest logo to be re-directed to the Contest
Website to register and complete the online entry form by entering the unique PIN code
and/or playing a Word Game as described below, and your required information (ex.
name, age, telephone number, valid email address, etc.). You must have a valid email
address and telephone number to enter the Contest. Email accounts can be obtained free
of charge from many Internet service providers. Internet access can be obtained free of
charge from many public libraries. Only one (1) email address, one (1) telephone number,
and account may be used by any person to enter the Contest. Proof of sending an online
entry is not proof of receipt by the Sponsor. If the Contest entrant is under the age of
majority in his/her province of residence at the time of entry, he or she must provide the
email address and telephone number of his/her parent or legal guardian during the
Contest registration process.
You can obtain a unique PIN code for the Grand Prize (defined below) and Daily Prize
(defined below) draws and play the Word Game for Daily Prize draws in the following
ways:
Grand Prize

Via Mail-in as described in rule 2(b) below (no purchase necessary);
Daily Prize

By playing and successfully completing the Word Game through our Promotional
Microsite as described in 2(c) below;
2(a). OBTAINING A PIN CODE BY PURCHASING A SPECIALLY-MARKED PACK OF
BLACK DIAMOND CHEESTRINGS AT PARTICIPATING RETAIL STORES IN
CANADA: Once you purchase a specially marked package of Black Diamond
Cheestrings, you will find an in-pack card inside the package containing a unique PIN
code. Enter this PIN code when prompted to do so on the Contest Website. There is no
limit on the number of entries for the Grand Prize and/or Daily Prizes using PIN code
entries. The number of entries per person is unlimited; however, each entry must be
accompanied by a valid PIN.
2(b). OBTAINING PINS BY MAIL-IN: NO PURCHASE NECESSARY. To receive a
unique PIN code that, you can use to enter to win a Grand Prize and Daily Prize, without
making a purchase, an eligible entrant must legibly hand write his/her full first and last
name, a valid email address and send along with an original essay of fifty (50) words or
more answering the following question: “Why is Cheestrings my favourite snack food?”
to: Cheestrings Ficello String to Win Contest, PIN Code Request, PO Box 38100, 550
Eglinton Ave West, Toronto On M5N 1B
Proof of your mailing does not constitute proof
of receipt. Sponsor is not responsible for lost, stolen, illegible, damaged or late PIN
requests. A unique PIN will then be sent to you via email at the email address provided.
Upon receiving your unique PIN code by email, visit www.cheestrings.ca to complete the
online registration and entry form. Mail-in entry requests must be received no later than
April 9, 2021 in order to receive a unique PIN code via email.
Limit of one (1) entry request per Mail-in request, while supplies last. For further
avoidance of doubt, upon receiving a Mail-in request in accordance with the Official Rules,
you will receive one (1) PIN, while supplies last.
2(c). OBTAINING AN ENTRY BY PLAYING THE WORD GAME / ADDITIONAL ENTRIES
FOR THE DAILY PRIZES: HOW TO ENTER AND PLAY.
You can obtain additional entries for the Daily Prizes by playing the Word Game on
http://stringtowin.ca. Each entrant has a maximum 3 entries per day with unlimited
attempts to successfully complete the game. For clarity, upon completion of the Word
Game, an entrant will automatically receive an entry (not a PIN) for the Daily Prizes.
Please note: One (1) PIN from either 2(a) or 2(b) above results in: one (1) entry for a
Grand Prize and Daily Prize. An entry by successfully completing the Word Game is only
eligible for the Daily Prize. The entry obtained by successfully completing the Word Game
is only eligible for the Daily Prize on the day in which the Word Game was successfully
completed. The entries for a Daily Prize do not carry over to the next days.
All PIN codes are unique and can only be entered once. Every Word Game successfully
completed provides one entry into the Daily Prize. Maximum 3 entries via successful Word
Game completion per day. After the conclusion of the Contest Period, all PIN codes that
have not been entered will be null and void.
Contest entries will be declared invalid if they are late, illegible, incomplete, damaged,
irregular, mutilated, forged, garbled or mechanically or electronically reproduced. No
communication or correspondence will be exchanged with entrants except with those
selected for a Prize. Should it be discovered that an entrant is using the aid of computer
software programs to auto-fill entries or otherwise obtaining PIN codes or to play the Word
Game in an unauthorized manner, that entrant will be immediately disqualified from the
Contest. The Sponsor reserves the right to disqualify all such entrants from future
contests conducted by the Sponsor without further notice.

PRIZING:
The Grand Prize and Daily Prizes may sometimes be referred to herein as the “Prize” and
collectively the “Prizes”.
Winners must be residents of Canada.
All Prizes must be accepted as awarded without substitution and are not transferable,
refundable, for resale or convertible to cash unless as otherwise stated in the Official
Rules. If a Prize winner is under the age of majority in their province of residence, the
Declaration and Release Form required to claim the Prize must be signed by a
parent/legal guardian (as described in section 5 below).
The Sponsor reserves the right, in the event that a Prize, or any component of a Prize,
cannot be awarded as described for any reason, to substitute the same for another prize
or component of equal or greater value without liability.
If the selected entrant for any of the Prizes forfeits the Prize, it will be re-awarded at the
option of the Sponsor, subject to, among other things, time availability.
(i) GRAND PRIZES: There are ten (10) Grand Prizes available to be won instantly by the
entrants at the start of the Contest Period (this number will decrease as a Grand Prize is
awarded in accordance with these Rules), and each Grand Prize consists of $10,000 CAD
payable via cheque to the winner’s name. Sponsor’s agency will contact the Grand Prize
winner(s) directly to co-ordinate the awarding of the Grand Prize.
For greater certainty, in no event shall the Sponsor be required to pay more than $10,000
(CAD) in relation to the Prize.
Odds of Winning: Prior to the Contest Opening Date, Sponsor will randomly select ten
(10) winning numbers between 1 and 10,000,
The said unique number is assigned
to the entrant and checked against the list of 10 pre-selected winning numbers. If that
unique random number matches with a pre-selected winning number, the entrant will win
one (1) of ten (10) Grand Prizes. Therefore, the odds of winning a Grand Prize are 1 in
1,000,000 (or 10,000,000/10 = 1,000,000).
If, at the end of the Contest Period, if none of the ten (10) pre-selected winning unique
numbers have been assigned to an eligible PIN entry, a random draw will take place in
accordance with section 4 below. Only one (1) Grand Prize will be given away in this
random draw. Odds of winning a Grand Prize via random draw in accordance with section
4 below will depend on the number of eligible entries received during the Contest Period.
Limit: No limit on the number of Grand Prizes that an individual can win.
(ii) DAILY PRIZES: There are sixty-four (64) Daily Prizes available to be won by the
entrants at the start of the Contest Period (i.e.: 1 daily prize per day during the contest during
the Contest Period. Therefore, the number of Daily Prizes will decrease as a Daily Prize
is awarded in accordance with these Rules), each consisting of a pair of Wireless
Earbuds. The APPROXIMATE RETAIL VALUE of each Daily Prize is $
PRIZE DRAWS
GRAND PRIZE DRAWS: A random draw for one (1) Grand Prize will be held, if necessary
(See Section 3 above), on April 20, 2021 at 10:00 a.m. (ET) in Toronto, ON by an
independent contest organization from among all eligible entries received by the Contest
Closing Date. Three (3) attempts will be made to contact the selected entrant at the email
address and two (2) attempts at the phone number provided on their entry form between
9:00 a.m. and 5:00 p.m. ET during a period of seven (7) days following the draw. If the
selected entrant cannot be contacted within seven (7) days, by either email or phone,
he/she will be considered to have forfeited the Grand Prize and will be disqualified and
another entrant may be drawn from the remaining eligible entries until such time as
contact is made with a selected entrant or there are no more eligible entries, whichever
comes first. The Sponsor will not be responsible for failed attempts to contact a selected
entrant.
DAILY PRIZE DRAWS: A random draw for one (1) Daily Prize will take place each day
for sixty-four days in a row, following the Contest Period at 10:00 a.m. (ET) in Toronto,
ON by an independent contest organization from among all eligible entries received until
the Contest Closing Date.
A random draw for each Daily Prize will be held once per day beginning on February 16,
2021 at 10:00 a.m. (ET) in Toronto, ON by an independent contest organization from
among all eligible entries received during the preceding Daily Draw Period. Subsequent
daily random draws will take place every day for sixty-four days at 10:00 a.m. (ET) until
April 19, 2021 from among all eligible entries received during the preceding Daily Draw
Period. For the purpose of this Contest, a “Daily Draw Period” is defined from 10:00 a.m.
ET through to the following day 9:59 a.m. (ET). An entry into one Daily Draw Period will
NOT carry over into subsequent Daily Draw Periods (i.e. entrants must enter every day if
they wish to remain eligible for Daily Prizes).
In the event that no eligible entries are received for a Daily Prize during a Daily Draw
Period (“No Entry Day”), then on the next Daily Draw Period following the No Entry Day,
two (2) random draws will take place, provided that on the said following Daily Draw
Period has at least two (2) eligible entries.
Three (3) attempts will be made to contact each selected entrant email address and two
(2) attempts at the phone number provided on their entry form between 9:00 a.m. and
5:00 p.m. ET during a period of seven (7) days following the random draw. If the selected
entrant cannot be contacted within seven (7) days, he/she will be considered to have
forfeited the prize and will be disqualified. In the case of another draw, another entrant
may be drawn from the remaining eligible entries until such time as contact is made with
a selected entrant. The Sponsor will not be responsible for failed attempts to contact a
selected entrant.

GENERAL
A. Official Rules Govern
In the event of a conflict between the Official Rules and any instructions or interpretations
of these Official Rules given by an employee of the Sponsor regarding the Contest, these
rules shall prevail. In the event of any discrepancy or inconsistency between the terms
and conditions of these Official Rules and disclosures or other statements contained in
any Contest-related materials including, but not limited to, the registration form, point of
sale, print or online advertising, the terms and conditions of these Official Rules shall
prevail, govern and control.
B. Indemnification
By submitting an entry into this Contest, each entrant confirms his or her understanding
of and compliance with these Official Rules. Each entrant hereby releases and holds the
Released Parties harmless from any and all liability for any injuries, loss or damage of
any kind to the entrant or any other person, including personal injury, death or property
damage, resulting in whole or in part, directly or indirectly, from acceptance, possession,
use or misuse of any Prize, participation in the Contest, any breach of the Official Rules,
or in any Prize-related activity, including, but not limited to, computer viruses that the
entrant or their household members may come into contact with through their participation
in the Contest. The entrant agrees to fully indemnify the Released Parties from any and
all claims by third parties relating to the Contest, without any limitation, whatsoever.
Each Contest entrant must comply with the terms of use (if any) governing the Facebook,
Instagram, and YouTube platforms. Entrants waive any right to any claim arising out of or
relation to ambiguity in these Official Rules or in the foregoing platforms terms of use (if
any).
For greater certainty and avoidance of doubt, by participating in the Contest, each entrant
releases and agrees to indemnify Facebook, Instagram, YouTube and hold it harmless
from and against any and all costs, claims, damages, (including, without limitation, any
special, incidental or consequential damages), or any other injury, whether due to
negligence or otherwise, to person(s) or property (including, without limitation, death or
violation of any personal rights, such as violation of right of publicity/privacy, libel, or
slander), due in whole or in part, directly or indirectly to participation in the Contest, or
arising out of participation in any Contest related or Prize related activity, or the receipt,
enjoyment, participation in, use or misuse, of any Contest or Prize related activity,
whether hosted by Sponsor or a third party.
C. Limitation of Liability
Incomplete entries, damaged entries, illegible entries or entries received after the Contest
Closing Date will not be accepted. The Released Parties take no responsibility for lost,
stolen, misdirected, damaged, illegible or late entries, which for any reason are not
received before the Contest Closing Date, or for printing, distribution or production errors.
None of the Released Parties assumes any responsibility for any problems or technical
malfunctions of or relating to any telephone network or lines, unavailable network
connections, failed, incorrect, inaccurate, incomplete, garbled or delayed electronic
communications (regardless of whether caused by the sender or by any of the equipment
or programming associated with or utilized in this Contest), human error in the processing
of entries in this Contest, computer online systems or servers, computer software
problems, traffic congestion on the Internet or at any website, or other errors or difficulties
of any kind whether human, mechanical, electronic, computer, network, typographical,
printing or otherwise relating to or in connection with the Contest, including, without
limitation, errors or difficulties which may occur in connection with the administration of
the Contest, the processing of entries, the announcement of any Prize or in any Contest-
related materials; nor will any of the Released Parties assume any responsibility for any
damage to an entrant’s or any person’s computer or for breaches of privacy due to
interference by third party computer “hackers” arising as a result of participating in this
Contest.
For avoidance of doubt, none of the Released Parties assumes any liability for any
personal injury or property damage or losses of any kind, including without limitation,
direct, indirect, consequential, incidental or punitive damages which may be sustained to
an entrant’s or any other person’s computer equipment resulting from an entrant’s attempt
to either participate in the Contest or download any information in connection with
participating in the Contest or use of any website. Without limiting the foregoing,
everything on any website is provided “as is” without any warranty of any kind, either
express or implied, including but not limited to, the implied warranties of merchantability,
fitness for a particular purpose or non-infringement. Furthermore, none of the Released
Parties assumes any liability for any additional aspects of the Contest.
D. Contest Administration
All entries are the property of the Sponsor and none shall be returned. All decisions
regarding the Contest remain with the Sponsor. In addition, the Sponsor reserves the
right, in its sole discretion, subject to the approval of the Régie des alcools, des courses
et des jeux (the “RACJ”), to modify, cancel, suspend and/or terminate any or all parts of
the Contest for any reason.
The Sponsor reserves the right, in its sole discretion, to disqualify any individual that it
finds to be in violation of these Official Rules. The Sponsor reserves the right to refuse an
entry from a person whose eligibility is in question or who has been disqualified or is
otherwise ineligible to enter. Any attempt to tamper with the entry process, interfere with
these Official Rules, deliberately damage any website or undermine the administration,
security or legitimate operation of the Contest, is a violation of criminal and civil laws, and
the Sponsor reserves the right to seek damages and/or other relief (including attorneys’
fees) from all persons responsible for such acts to the fullest extent permitted by law,
which may include banning or disqualifying entrants from this and future Sponsor
contests. In its sole determination, the Sponsor may disqualify any person who acts in
any manner to threaten or abuse or harass any person and to void all such person’s
associated entries. The Sponsor reserves the right, in its sole discretion, to terminate or
suspend the Contest should fraud, computer viruses, programming bugs, or other
reasons beyond the control of Sponsor corrupt the security, proper play, operation, or
administration of the Contest.
In the event of a dispute regarding the identity of the person submitting an entry, the entry
will be deemed to be submitted by the Authorized Account Holder in whose name the
email account is registered, provided that person meets all eligibility criteria of this
Contest. “Authorized Account Holder” shall mean the natural person assigned to an email
address and/or telephone number, by an Internet access provider, online service
provider, telephone service provider or other organization that is responsible for assigning
email addresses for the domain associated with the submitted email address.
For Quebec residents, any litigation respecting the conduct or organization of a publicity
contest may be submitted to the RACJ. Any litigation respecting the awarding of a prize
may be submitted to the RACJ only for the purposes of helping the parties reach a
settlement.
E. Privacy and Publicity Rights
By accepting a Prize, each selected entrant agree to allow the Contest Group and/or the
Contest Group’s designees the perpetual right to use his/her name, biographical
information, image, photos and/or likeness and statements for programming, promotion,
trade, commercial, advertising and publicity purposes, at any time or times, in all media
now known or hereafter discovered, worldwide, including but not limited to on television,
video, the World Wide Web and Internet, without notice, review or approval and without
additional compensation, except where prohibited by law.
The Contest Group respects your right to privacy. Personal information collected from
entrants will only be used by the Contest Group to administer the Contest and, only if
consent is actively given at the time of entry, to provide entrants with information regarding
upcoming promotions and/or events, product news or special offers from the Contest
Group. For more information regarding the manner of collection, use and disclosure of
personal information by the Sponsor, please refer to the Sponsor’s privacy policy,
available at www.parmalat.ca.
F. Governing Law & Other General Provisions
The Contest is subject to applicable federal, provincial and territorial laws and regulations.
The Official Rules are subject to change without notice in order to comply with any
applicable federal, provincial and territorial laws or the policy of any other entity having
jurisdiction over the Sponsor. All issues and questions concerning the construction,
validity, interpretation and enforceability of the Official Rules or the rights and obligations
as between an entrant and the Sponsor in connection with the Contest shall be governed
by and construed in accordance with the laws of the province of Ontario, including
procedural provisions, without giving effect to any choice of law or conflict of law rules or
provisions that would cause the application of any other jurisdiction’s laws.
The invalidity or unenforceability of any provision of these Official Rules shall not affect
the validity or enforceability of any other provision. In the event that any provision is
determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall
otherwise remain in effect and shall be construed in accordance with their terms as if the
invalid or illegal provision were not contained herein.
Any words herein importing the masculine gender shall include the feminine gender and
vice versa in both the singular and the plural.
In the event of any discrepancy or inconsistency between the English language version
and the French language version of the Official Rules, as applicable, the English version
shall prevail, govern and control.
Black Diamond, Cheesy, Cheestrings and Ficello are registered trademarks owned or
used under license by Lactalis Canada, Toronto, ON, M9C 5JThe contest closes on Monday, April 19th 2021, 11:59:00 pm

Bookmark this page and visit us on or after February 15 2021 at 10:00 am ET to enter with your String PIN. One form of entry for your chance a Grand Prize and/or Daily Prize is to purchase any specially marked Black Diamond Cheestrings product complete the entry form at cheestrings.ca and enter the PIN code found on the insert located inside the package. Contest is open to all individuals who are residents of Canada and located in Canada at the time of entry except individuals residing in the province of Quebec who are under the age of thirteen  (13
Please visit contest website for more details