American Express – Insider Access – Lady Gaga LIVE – Win 1 of 20 prizes of 2 tickets to Lady Laga

The American Express®
Insider Access Contest, Lady Gaga (the “Contest”)

1. This Contest is in no way sponsored, endorsed or administered by, or associated with, Facebook. You
understand that you are providing your information to Amex Bank of Canada and not to Facebook. The
information you provide will only be used for the administration of this Contest and in accordance with the
Contest Sponsor’s privacy policy (see below). Facebook is completely released of all liability from each
entrant in this Contest. Any questions, comments or complaints regarding the Contest must be directed to
Contest Sponsor and not Facebook.

2. The Contest Sponsor is: Amex Bank of Canada (hereinafter referred to as the “Contest Sponsor”). The
Contest Period starts at 12:00:01 a.m. Eastern Time (“ET”) on April 3, 2017 and ends at 11:59:59 p.m. ET
on April 24, 2017 (the “Contest Period”).

3. This Contest is open to all residents of Canada who have reached the legal age of majority in their province
or territory of residence at the time of entry; except employees, representatives or agents (and those with
whom such parties are domiciled, whether related or not) of the Contest Sponsor, Amex Canada Inc.,
LoyaltyOne, Co., the independent Contest organization, Live Nation, Canada, Inc. (“Live Nation”) or any
of their respective parent companies, subsidiaries, affiliates, advertising/promotional agencies, prize
suppliers, and any other entity involved in the development, production, implementation, administration,
judging or fulfillment of the Contest (collectively, the “Contest Parties”).

4. How To Enter: NO PURCHASE NECESSARY. There are two (2) ways to enter the Contest, as follows:
(a) Cardmembers: If you are an eligible entrant (see Rule 3) who is a Basic American Express® AIR
MILES®* Cardmember (each, a “Cardmember”) with an American Express AIR MILES Card
(the “Card”) account in good standing (throughout the Contest Period and at time of winner
selection and prize fulfillment) and a valid AIR MILES Collector number that is linked to your
Basic American Express AIR MILES Card account, you can enter by visiting
http://www.themarcocorporation.biz/AmexAirmilesContest/?cid=31&lang=en (the
“Website”) and following the on-screen instructions to obtain and fully complete the Official
Contest Entry Form (the “Entry Form”) with all required information, which includes a
requirement to: (i) enter your first name, last name, valid email address and ten digit phone
number; (ii) enter the AIR MILES Collector Number (the “Collector Number”) on your AIR
MILES Collector Card (the “Collector Card”); (iii) select the city/date (the “City/Date”) from
the available list for which you would like to see a show (see Rule 7 below); (iv) confirm that you
are a Cardmember with a valid Card account in good standing; and (v) accept and agree to be
legally bound by the terms and conditions of these Official Rules and Regulations (the “Rules”).
When all required fields of the Entry Form are completed, click the “Enter Now” button to
complete your main entry (each, a “Main Entry”). To have the opportunity to earn Bonus Entries
(defined below) for sharing, you must share the Contest with your friends and online network.
Follow the on-screen instructions by clicking on the “Share” button after submitting your Main
Entry to invite your friend(s) via Facebook to enter the Contest via the online method of entry
outlined in this Rule 4(a). You will NOT receive anything for the act of sending the invitation.
However, you have the potential to earn one (1) bonus entry if your friend accepts your invitation
by clicking on the shared link and entering the Contest in accordance with this Rule 4(a) (for
greater certainty, the method of entry described in Rule 4(b) is ineligible for the purposes of
obtaining Bonus Entries), including, without limitation, satisfying the eligibility requirements and
Entry Form requirements provided above (each, a “Bonus Entry”). Example: If a friend you
recommended accepts your invitation and enters the Contest in accordance with this Rule 4(a) via
the shared link, then you will earn one (1) Bonus Entry. There is a limit of one (1) Bonus Entry
per Cardmember, per day, per unique friend that accepts your invitation and subsequently enters
the Contest in accordance with this Rule 4(a). You may only share with people: (i) with whom you
are friends (i.e. with whom you have had direct voluntary two way communications, and with
whom who you have a personal relationship) or who are members of your family (i.e. with whom
you are related by, marriage, a common-law partnership, or parent-child relationship, and with
whom you have had direct voluntary two way communications), and from whom you have
received consent to contact; (ii) by whom the invitation from you would not be considered spam
or otherwise offensive ; and (iii) who are eligible to enter the Contest in accordance with this Rule
4(a), including, without limitation, satisfying the requirement to be a Basic American Express®
AIR MILES®* Cardmember.
(b) Cardmembers and Non-Cardmembers: If you are an eligible entrant (see Rule 3), you may enter
the Contest by printing your first name, last name, telephone number, email address and one (1)
City/Date from the available list in Rule 7 below (for example, Toronto, ON/September 6, 2017)
on a plain white piece of paper and mail it (in an envelope with sufficient pre-paid postage) along
with a fifty (50) word or more unique and original handwritten essay on why you would like to
attend this show to: The American Express Insider Access Contest, 470 Hardy Road, Brantford,
Ontario, N3V6T1 (collectively, a “Mail-in Request”). Upon receipt of your Mail-in Request in
accordance with these Rules, you will receive one (1) mail-in entry (each, a “Mail-in Entry”). To
be eligible, a Mail-in Request must be post-marked during the Contest Period and received by no
later than five (5) business days after the close of the Contest Period. There is no limit to the
number of Mail-in Requests an eligible entrant may submit; however, each Mail-in Request must
be sent separately in an envelope with sufficient pre-paid postage. The Contest Sponsor takes no
responsibility for any lost, stolen, delayed, illegible, damaged, misdirected, late or destroyed Mailin
Requests. No mechanically reproduced Mail-in Requests or facsimiles will be permitted. For
greater certainty, any eligible entrant (regardless as to whether or not they are a Cardmember) may
submit a Mail-in Request.
Collectively, Main Entries, Bonus Entries and Mail-in Entries shall be referred to as “Entries” and each, an
“Entry”.
IMPORTANT NOTE: If you enter the Contest via the online method of entry outlined in Rule 4(a), your
Main Entry will automatically be allocated to a specific prize pool based on the City/Date you have
selected on the Entry Form and any Bonus Entry you earn will automatically be allocated to a specific prize
pool based on the City/Date you have selected on the Entry Form that is associated with the invitation that
led to the Bonus Entry. Once your Entry Form has been submitted, you are not permitted to change your
selected City/Date. If you enter the Contest via the mail-in method of entry outlined in Rule 4(b), your
Mail-in Entry will automatically be allocated to a specific prize pool based on the City/Date you have
included in your Mail-in Request.
All eligible Entries (as determined by Contest Sponsor in its sole and absolute discretion) received in
accordance with these Rules will be entered into one (1) of four (4) separate random draws as per the terms
of Rule 8. Each Prize will only be awarded to the eligible entrant whose verifiable full name and valid
email address appears on the applicable Entry Form/Mail-in Request (as applicable). Without limiting the
generality of the eligibility requirements provided above and for greater certainty, in order to enter the
Contest via Rule 4(a), an entrant must be a Basic American Express® AIR MILES®* Cardmember
(regardless as to whether or not the entrant is the primary collector associated with an account).
5. Limits on Entry: There is a limit of one (1) Main Entry per Cardmember, per day (defined for the
purposes of these Rules as 12:00:01 am ET to 11:59:59 pm ET) during the Contest Period. There is a limit
of one (1) Bonus Entry per Cardmember, per day, per unique friend that accepts such Cardmember’s
invitation and subsequently enters the Contest in accordance with these Rules. The maximum number of
Main Entries that a Cardmember can have in this Contest is twenty-two (22), which is only possible if the
Cardmember submits a Main Entry in accordance with these Rules the maximum allowable one (1) time
per day (as defined above) during the Contest Period. The maximum number of Bonus Entries that a
Cardmember can have in this Contest is limited only by the number of unique friends per day that accept
such Cardmember’s invitation and subsequently enter the Contest in accordance with these Rules. There is
a limit of one (1) Mail-in Entry per Mail-in Request. For greater certainty and the avoidance of any doubt,
an eligible entrant can only use one (1) email address to enter or otherwise participate in this Contest. If it is
discovered by the Contest Sponsor (using any evidence or other information made available to or otherwise
discovered by the Contest Sponsor) that any person has attempted to: (i) exceed any of the limits on Entries
provided in these Rules; and/or (ii) use multiple names, identities, email addresses and/or any automated,
macro, script, robotic or other system(s) or program(s) to enter or otherwise participate in or disrupt this
Contest; then any such person may (in the sole and absolute discretion of the Contest Sponsor) be
disqualified and/or all or any of his/her Entries voided. Any Main Entry a Cardmember attempts to submit
will be rejected if (in the sole and absolute discretion of the Sponsor) the Entry Form is not fully completed
with all required information and submitted and received during the Contest Period in accordance with
these Rules.
6. Verification: The Releasees (defined below) are not responsible for late, lost, misdirected, delayed,
incomplete or incompatible Entries (all of which are void). All Entries are subject to verification at any
time and for any reason. The Contest Sponsor reserves the right, in its sole and absolute discretion, to
require proof of identity and/or eligibility (in a form acceptable to the Contest Sponsor – including, without
limitation, government issued photo identification): (i) for the purposes of verifying an individual’s
eligibility to participate in this Contest; (ii) for the purposes of verifying the eligibility and/or legitimacy of
any Entry entered (or purportedly entered) for the purposes of this Contest; and/or (iii) for any other reason
the Contest Sponsor deems necessary, in its sole and absolute discretion, for the purposes of administering
this Contest in accordance with these Rules. Failure to provide such proof to the complete satisfaction of
the Contest Sponsor in a timely manner may result in disqualification. The sole determinant of the time for
the purposes of a valid Main Entry/Bonus Entry in this Contest will be the Contest server machine(s).
7. Prizes and Approximate Retail Values: There are a total of twenty (20) Prizes (each, a “Prize” and
collectively, the “Prizes”) available to be won during the Contest Period (five [5] Prizes per City/Date as
defined in the table below), as follows:
City (“City) Venue and Date
(“Date”)
Number of
Prizes Available
for City/Date
Prize Description Approximate
Retail Value
Montreal, QC Centre Bell,
September 4, 2017
5 Two (2) tickets to
Lady Gaga
$ 552 CAD
Toronto, ON Air Canada
Centre, September
6, 2017
5 Two (2) tickets to
Lady Gaga
$ 550 CAD
Vancouver, BC Rogers Arena,
August 1, 2017
5 Two (2) tickets to
Lady Gaga
$ 500 CAD
Edmonton, AB Rogers Place,
August 3, 2017
5 Two (2) tickets to
Lady Gaga
$ 450 CAD
Without limiting the generality of the foregoing, the following general conditions apply to all Prizes: (i)
each Prize must be accepted as awarded and is not transferable, assignable or convertible to cash (no
substitutions except at Contest Sponsor’s option); (ii) all costs or expenses related to a Prize not expressly
stated above as being included with the applicable Prize are the sole responsibility of the winner and/or
his/her and guest(s), including, without limitation, any transportation to and from a show, accommodations
(if required), meals, beverages, gratuities, other entertainment, merchandise, souvenirs, local and long
distance telephone calls, travel and cancellation insurance, health insurance; (iii) if a winner does not utilize
any part(s) of a Prize, then any such part(s) not utilized will be forfeited in their entirety and nothing will be
substituted in their place; (iv) Contest Sponsor reserves the right at any time to substitute any Prize or a
component thereof for any reason with a prize or a prize component of equal or greater value, including
without limitation, but solely at the Contest Sponsor’s sole discretion, a cash award; and (v) by accepting a
Prize, each winner agrees to waive all recourse against the Releasees (defined below) if the Prize or a
component thereof does not prove satisfactory, either in whole or in part. The Releasees (defined below)
will not be held responsible for, and accept no liability in relation to, any costs or other damages incurred as
a result of the show – including, but not limited to, if the show is cancelled, delayed, postponed,
rescheduled or otherwise affected in any way whatsoever. Seat selection is at the Contest Sponsor’s sole
discretion. The Contest Parties reserve the right to revoke full or partial prize from any winner or winner’s
guest who they and/or venue personnel deem may, in their sole discretion, be intoxicated, be a safety risk,
have violated any venue policy or law, and/or may bring a Contest Party or venue operator into disrepute.
The Contest Sponsor’s rulings are final and binding without appeal in all matters related to this Contest and
the awarding of Prizes. Limit one (1) Prize per person.
8. Random Prize Draws and Winner Selection: On May 2, 2017 (the “Draw Date”) in Brantford, ON at
approximately 10:00 a.m. ET, five (5) eligible entrants per City/Date will be selected by random draw from
among all eligible Entries received in accordance with these Rules that specified the applicable City/Date
on the applicable corresponding Entry Form/Mail-in Request (as applicable – see Rule 4 for details). The
odds of winning a Prize depend on the number of eligible Entries that correspond to each City/Date
received in accordance with these Rules.
The Contest Sponsor or its designated representative will make a minimum of three (3) attempts to contact
each selected entrant by telephone or email (using the information provided on the Entry Form/Mail-in
Request, as applicable) within twenty four (24) hours of the Draw Date. If a selected entrant cannot be
contacted within two (2) days of the Draw Date, or if there is a return of any notification as undeliverable;
then he/she may, in the sole and absolute discretion of the Contest Sponsor, be disqualified (and, if
disqualified will forfeit all rights to the applicable Prize) and the Sponsor reserves the right, in its sole and
absolute discretion, to randomly select an alternate eligible entrant from among the remaining eligible
Entries that correspond to the applicable City/Date that were received in accordance with these Rules (in
which case the foregoing provisions of this section shall apply to such newly selected entrant).
If a selected entrant entered the Contest via the online method of entry outlined in Rule 4(a), prior to being
declared a confirmed winner of a Prize, the Contest Sponsor reserves the right, in its sole and absolute
discretion, to confirm in accordance with its Official Records that he/she is an American Express AIR
MILES Basic Cardmember with an account in good standing throughout the Contest Period and at time of
winner selection and prize fulfillment.
To be declared a confirmed winner of a Prize, each selected entrant must first: (i) correctly answer,
unaided, a time-limited, mathematical, skill testing question to be administered by email or phone at a
mutually convenient time; (ii) provide the Contest Sponsor with his/her full mailing address; and (iii) sign
and return within three (3) business days of notification the Contest Sponsor’s declaration and release form,
which (among other things): (a) confirms compliance with these Rules; (b) acknowledges acceptance of the
applicable Prize as awarded; (c) releases the Contest Parties and each of their respective officers, directors,
agents, representatives, successors and assigns (collectively, the “Releasees”) from any and all liability in
connection with this Contest, his/her participation therein and/or the awarding and use/misuse of the
applicable Prize or any portion thereof; and (d) agrees to provide one or more photographs (each, a
“Photo”) depicting his/her attendance at the applicable show and a statement (a “Statement”) describing
his/her experience at the applicable show; and (e) agrees to the publication, reproduction and/or other use
of his/her name, address, voice, statements about the Contest, Photo(s), Statement and/or photograph or
other likeness without further notice or compensation, in perpetuity, in any publicity or advertisement
carried out by or on behalf of the Contest Sponsor in any manner whatsoever, including print, broadcast or
the internet. If a selected entrant: (a) fails to correctly answer the skill-testing question; (b) fails to return
the properly executed Contest documents within the specified time; (c) cannot accept (or is unwilling to
accept) the applicable Prize (as awarded) for any reason; and/or (d) is determined to be in violation of these
Rules (all as determined by the Contest Sponsor in its sole and absolute discretion); then he/she will be
disqualified (and will forfeit all rights to the applicable Prize) and the Sponsor reserves the right, in its sole
and absolute discretion, to randomly select an alternate eligible entrant from among the remaining eligible
Entries that correspond to the applicable City/Date that were received in accordance with these Rules (in
which case the foregoing provisions of this section shall apply to such newly selected entrant).
9. General: By entering this Contest, each entrant consents to the collection, use and distribution of his/her
personal information (information that identifies an entrant as an individual, such as telephone number,
home address) by the Contest Sponsor or its agents only for the purpose of implementing, administering
and fulfilling the Contest in accordance with its privacy policy at www.americanexpress.ca/privacy. This
section does not limit any other consent(s) that an individual may provide the Contest Sponsor, its agents or
others in relation to the collection, use and/or disclosure of their personal information.
By participating, entrants agree to release, discharge and hold harmless the Releasees from any and all
injuries, liability, losses and damages of any kind resulting from their participation in the Contest or their
acceptance, use or misuse of a Prize. The Releasees are not responsible for and shall not be liable for: (a)
any electronic, hardware or software program, network, Internet or computer malfunctions, failures, or
difficulties of any kind, including without limitation, server malfunction or any human error which may
occur in the processing of Entries; (b) failed, incomplete, garbled or delayed computer transmissions or
mail delivery service interruptions or errors of any kind; (c) lost, late, misdirected, incomplete or incorrect
Entries; (d) any misrepresentation made by any person in relation to this Contest, including, without
limitation, any misrepresentation made by a person that he/she meets the Contest eligibility requirements;
(e) any condition caused by events beyond the control of the Releasees that may cause the Contest to be
disrupted or corrupted; and/or (f) tampering, thefts, defects or typographical errors in materials.
All intellectual property used by the Contest Sponsor in connection with the promotion and/or
administration of the Contest, including, without limitation, all trade-marks, trade names, logos, designs,
promotional materials, web pages, source code, drawings, illustrations, slogans and representations are
owned (or licensed, as the case may be) by the Contest Sponsor and/or its affiliates. All rights are reserved.
Unauthorized copying or use of any such intellectual property without the express written consent of its
owner is strictly prohibited.
In the event of a dispute regarding who submitted a Main Entry/Mail-in Entry, Main Entries/Mail-in
Entries will be deemed to have been submitted by the authorized account holder of the email address
submitted at the time of entry. “Authorized account holder” is defined as the person who is assigned an
email address by an internet provider, online service provider, or other organization (e.g. business,
educational institute, etc.) that is responsible for assigning email addresses for the domain associated with
the submitted email address. An entrant may be required to provide proof (in a form acceptable to the
Contest Sponsor – including, without limitation, government issued photo identification) that he/she is the
authorized account holder of the email address associated with the Main Entry/Mail-in Entry in question.
The Contest Sponsor reserves the right, subject only to the approval of the Régie des alcools, des courses et
des jeux (the “Régie”) in Quebec, to withdraw, amend or suspend this Contest (or to amend these Rules) in
any way, in the event of an error, technical problem, computer virus, bugs, tampering, unauthorized
intervention, fraud, technical failure or any other cause beyond the reasonable control of the Contest
Sponsor that interferes with the proper conduct of this Contest as contemplated by these Rules. Any
attempt to deliberately damage any website or to undermine the legitimate operation of this Contest in any
way (as determined by Contest Sponsor in its sole and absolute discretion) is a violation of criminal and
civil laws and should such an attempt be made, the Contest Sponsor reserves the right to seek remedies and
damages to the fullest extent permitted by law. ANYONE DETERMINED TO BE IN VIOLATION OF
THESE RULES FOR ANY REASON IS SUBJECT TO DISQUALIFICATION IN THE SOLE AND
ABSOLUTE DISCRETION OF THE CONTEST SPONSOR AT ANY TIME.
The Contest Sponsor, with the consent of the Régie, reserves the right to cancel, amend or suspend this
Contest, or to amend these Rules, in any way without prior notice or obligation, in the event of any
accident, printing, administrative, or other error of any kind, or for any other reason whatsoever. Without
limiting the generality of the forgoing, the Contest Sponsor reserves the right, in its sole and absolute
discretion, to administer an alternate test of skill as it deems appropriate based on the circumstances and/or
to comply with applicable law.
For Quebec residents: Any litigation respecting the conduct or organization of a publicity contest may be
submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the
awarding of the prize may be submitted to the board only for the purpose of helping the parties reach a
settlement.
The Contest Sponsor, subject to the consent of the Régie, reserves the right, in its sole and absolute
discretion, and without prior notice, to adjust any of the dates and/or timeframes stipulated in these Rules,
to the extent necessary, for purposes of verifying compliance by any entrant, Mail-in Request or Entry with
these Rules, or as a result of any technical or other problems, or in light of any other circumstances which,
in the opinion of the Contest Sponsor, in its sole and absolute discretion, affect the proper administration of
the Contest as contemplated in these Rules, or for any other reason.
In the event of any discrepancy or inconsistency between the terms and conditions of these English Rules
and disclosures or other statements contained in any Contest-related materials (including, without
limitation, the French version of these Rules); the terms and conditions of these English Rules shall prevail,
govern and control to the fullest extent permitted by law.
LoyaltyOne, Co. and Live Nation are not a sponsor of this contest and is in no way responsible for the
administration of this contest, the verification of winners, or the fulfillment of prizing. All inquiries must be
directed to Contest Sponsor and not LoyaltyOne, Co. nor Live Nation.
® TM: Used by Amex Bank of Canada under license from American Express
®*, TM*: Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Co. and Amex
Bank of Canada.